The Client

GoBubble is a leading company in AI-driven content moderation, providing advanced solutions to ensure safe and positive online environments. Their innovative SaaS product leverages artificial intelligence to effectively moderate content across various platforms, making them a key player in the digital safety industry.

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The Challenge

GoBubble needed a dynamic and engaging way to showcase the features of their SaaS product. The goal was to create an animated video that not only highlights the key functionalities but also serves as versatile marketing collateral for their homepage and social media channels. The challenge was to condense complex information into an easily digestible and visually appealing format that could capture the audience’s attention and effectively communicate the product’s value.

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Our Approach

We began by collaborating closely with the GoBubble team to understand their requirements and vision for the video. The project kicked off with the creation of storyboards to outline the narrative and flow. Following this, we developed style frames to establish the visual style and aesthetics of the animation. Through iterative feedback sessions, we refined the animations, ensuring each element accurately represented the product’s features and benefits. The final deliverable was a set of animated videos in various formats, optimized for use on their homepage and across different social media platforms. This approach ensured that GoBubble had versatile and high-quality marketing content that could be utilized effectively in multiple contexts.