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From initial discovery through to design and build of Meadow View Lodges new site on an easy-to-manage Webflow CMS.
Strategy & Discovery
UX & Design
Design System
Prototyping
Website
Figma
Webflow
Illustrator
Meadow View Lodges offers a premium experience with luxury self-catered lodges located in the scenic Suffolk area. Known for their high-quality accommodations, they sought to elevate their online presence to match their prestigious offerings.
Meadow View Lodges had an outdated website that failed to convey the luxury and brand identity of their service. The goal was to create a modern, visually appealing site that enhances the brand's online presence and improves SEO. Additionally, the site needed to be easy for the client to manage without requiring a dedicated team.
We began with extensive research and discovery phases, conducting workshops to understand the client's preferences and needs. Through the UX design phase, we developed wireframes to outline the site’s structure. The UI design phase focused on reflecting the luxury brand through visuals and user experience. After multiple rounds of feedback and amendments, we proceeded to build the site in Webflow. This platform allows Meadowview Lodges to manage their content independently, ensuring the site remains dynamic and up-to-date.
Each lodge detail page is template-based yet flexible, accommodating various features like image galleries and unique lodge attributes. This ensures consistency while allowing for individual customization to highlight each lodge's unique selling points.
The design is fully responsive, ensuring a seamless and luxurious browsing experience across all devices, from desktops to smartphones.
Using Webflow, we created a CMS that empowers Meadowview Lodges to easily update their site content. This setup allows them to add new lodges, change images, and update messaging to reflect seasonal offerings effortlessly.